Hi! We’re Hayley and Madeline — creative marketers who love a good canvas and a clear strategy.

We started The Stitch Strategy because we saw something missing in the creative business world: thoughtful, approachable marketing support made specifically for small, handmade brands.

We’ve both spent years working in marketing — from social media and branding to SEO, email, and eCommerce — and we’ve also spent just as much time stitching, designing, and cheering on our favorite needlepoint shops and designers from the sidelines.

Now, we’re combining those two passions to help creative businesses show up with confidence, build steady income, and grow without burning out.

This isn’t about overnight success or viral posts.
It’s about building something meaningful — one smart step (and one stitch) at a time.