Hi! We’re Hayley and Madeline — creative marketers who love a good canvas and a clear strategy.

We started The Stitch Strategy because we saw something missing in the creative business world: thoughtful, approachable marketing support made specifically for small, handmade brands.

We’ve both spent years working in marketing — from social media and branding to SEO, email, and eCommerce — and we’ve also spent just as much time stitching, designing, and cheering on our favorite needlepoint shops and designers from the sidelines.

Now, we’re combining those two passions to help creative businesses show up with confidence, build steady income, and grow without burning out.

Meet The Team

Hayley Albright The Stitch Strategy

Co-Founder + The One Who Brings the Plan
Hayley Albright

Leading the strategy and organizational side of The Stitch Strategy, Hayley Albright brings over a decade of experience in marketing, brand growth, and ecommerce. Her background spans social media, email marketing, campaign planning, and systems building, with a strong focus on clarity, prioritization, and execution. Hayley brings structure to creative businesses by turning ideas into clear plans, building repeatable processes, and keeping marketing efforts focused and realistic. Her approach is grounded in thoughtful strategy, consistency, and helping businesses grow in ways that feel sustainable and manageable long term.

Co-Founder + The One Who Brings the Spark
Madeline Wrubel

At the heart of The Stitch Strategy’s creative work is Madeline Wrubel, who brings over eight years of marketing experience and a lifelong connection to needlepoint. Her background includes creative direction, storytelling, content development, and community-focused marketing, with an emphasis on building authentic, relationship-driven brands. Maddie brings creativity and intention to every project, helping businesses grow while preserving their personality, values, and sense of community. Her approach centers on thoughtful storytelling, consistency, and marketing that feels personal, aligned, and sustainable over time.

Marketing Manager
Anna Hauser 

Anna Hauser brings a thoughtful, design-forward approach to branding and web experiences, drawing from her background in strategic communications and creative media. She blends strong visuals with clear messaging to help businesses show up online with confidence and cohesion. Anna focuses on creating elevated digital experiences that feel intentional and approachable, turning ideas into structured, visually compelling brand foundations. Her work supports consistent online presences that connect with audiences, reflect each client’s personality, and support sustainable, long-term growth.

Marketing Manager
Tara Schneider

Supporting The Stitch Strategy’s social media and community work, Tara Schneider brings over six years of experience in marketing, with a focus on social media strategy, content creation, and community building. Her background is rooted in creativity and fiber arts, giving her a strong understanding of internet culture, trends, and what resonates with people online. Tara has a natural ability to turn timely ideas into engaging content that feels relevant and authentic. She helps brands show up consistently on social media in ways that feel approachable, aligned, and community-driven, supporting connection and long-term growth without losing a brand’s voice.