What We Did
Mrs. Meshugga Needlepoint Shop
Mrs. Meshugga came to us before opening their brick-and-mortar shop in Maplewood, New Jersey.
Lisa needed a marketing foundation that would drive customers from day one and systems that could scale without constant manual effort.
We built Mrs. Meshugga's email marketing infrastructure from the ground up. Welcome series, abandoned cart automation, post-purchase flows, and a newsletter strategy that balanced education with sales.
We developed social media content systems so Lisa had a clear plan without spending hours every week on Instagram. On the Shopify side, we handled the backend work to get their ecommerce site ready for launch. We uploaded products, set up collections and tagging hierarchy, optimized SEO across the site, and organized everything so customers could easily find what they needed.
Everything was designed to support growth without requiring Lisa to be glued to her laptop.
“Stitch Strategy has been the secret weapon for my business as we opened and expanded this year. Their creativity, expertise and responsiveness have been essential to our marketing efforts, and without their time and expertise our website might have never launched.”
The Results
Email became Mrs. Meshugga's strongest revenue channel immediately. In the first eight weeks after launch, email generated over $4,800 and drove around 40% of total sales.
The automated flows we built outperformed one-off campaigns, working in the background while Lisa focused on running her shop.
Mrs. Meshugga launched with the marketing infrastructure already in place to support growth from day one.